This Privacy Policy describes how sereneskinstore.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information.”

Device information

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  Examples collected: version of web browser, IP address, time zone, cookie information, what products you view, search terms, and how you interact with the Site.
  
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  Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our store.
  
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  Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  
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  Disclosure for a business purpose: shared with our processor Shopify and analytics tools (e.g., Google Analytics, Facebook Pixel).
  

Order information

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  Examples collected: name, billing address, shipping address, payment information (including credit card details or Yoco payments), email address, and phone number.
  
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  Purpose of collection: to provide products or services to you, process your payment, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for fraud, and send promotional offers (if opted-in).
  
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  Source of collection: collected from you directly.
  
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  Disclosure for a business purpose: shared with Shopify, payment gateways (e.g., Yoco, PayFast), and shipping/fulfillment providers (e.g., courier services).
  

Customer support information

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  Examples collected: name, email, phone number, and order details if you contact us.
  
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  Purpose of collection: to provide customer support.
  
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  Source of collection: collected from you.
  
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  Disclosure for a business purpose: shared with Shopify and customer service platforms we use (e.g., email or chat support tools).
  

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent/guardian and believe your child has provided us with Personal Information, please contact us at the email below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide services and fulfill contracts with you:

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  Shopify powers our online store. You can read their privacy policy here: Shopify Privacy Policy.
  
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  Payment gateways (e.g., Yoco, PayFast) process payments securely.
  
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  Courier/fulfillment partners deliver your orders.
  
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  We may share information to comply with laws, respond to legal requests, or protect our rights.
  

Behavioural Advertising

We use your Personal Information to provide targeted ads and marketing communications we believe may interest you.

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  We use Google Analytics to understand how customers use the Site. Read more: Google Privacy. Opt out: Google Opt-Out.
  
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  We use Facebook Pixel to deliver relevant ads. Manage preferences here: Facebook Ad Settings.
  

For more details on targeted ads, visit the NAI Education Page.

You can also opt out via:

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  Google Ads: Opt-out
  
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  Bing Ads: Opt-out
  
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  Digital Advertising Alliance: Opt-out Portal
  

Using Personal Information

We use your information to:

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  Offer products for sale
  
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  Process payments
  
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  Ship orders
  
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  Provide customer support
  
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  Send product updates, promotions, and offers (if you’ve subscribed)
  

GDPR (For EU/EEA Residents)

If you are a resident of the European Economic Area (EEA), we process your information under the following lawful bases:

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  Your consent
  
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  Performance of the contract with you
  
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  Compliance with legal obligations
  
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  Our legitimate interests (that do not override your rights)
  

Retention

We keep your information unless and until you ask us to delete it.

Automated decision-making

We do not engage in fully automated decision-making that significantly affects customers. Shopify uses limited fraud-prevention automation.

CCPA (For California Residents)

If you are a California resident, you have the right to:

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  Know what personal information we collect and how we use it
  
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  Request access, updates, or deletion of your information
  
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  Opt-out of having your personal data sold (we do not sell personal information)
  

Cookies

Cookies help us improve your browsing and shopping experience. Examples:

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  Functional cookies (site navigation, cart, checkout)
  
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  Analytics cookies (Google Analytics, Shopify analytics)
  
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  Advertising cookies (Facebook Pixel, Google Ads)
  

You can manage or disable cookies in your browser settings. Learn more at All About Cookies.

Do Not Track

We do not change our practices in response to browser “Do Not Track” signals due to inconsistent industry standards.

Changes

We may update this Privacy Policy from time to time to reflect changes in business practices, laws, or operations.

Contact

For questions, complaints, or to exercise your rights, contact us:

📧 Email: support@sereneskinstore.com

Facebook: Serene Skin

📍 Address: Serene Skin, Port Elizabeth, South Africa